Konchem Ishtamga Konchem Kashtamga (a little fondness, a little hardship).
Siddharth has definitely set a certain formula pattern that could be identified within his movies in Tollywood. A formula which includes making a clean, feel good family entertainer, laden with simplicity and family values, and also including a subtle yet important message. Directors still obsessed with the regular fight-romance-villain-hero-dance formula fanfare might make a world of good by taking this formula to make commercial entertainers instead.
KIKK stays true and simple to this new fresh formula- clean and simple. Siddhardh Varma (Siddharth) is a carefree Hyderabadi youth who flirts with girls at his own accord. His father Prakash Verma (Prakash Raj) is a successful industrialist who has his own group of companies, but has separated from Siddhu's mother (Ramya Krishnan) for the past 18 years. Geetha (Tamanna) meanwhile is a pampered, modest village girl who arrives in Hyderabad for her higher studies and soon befriends Siddhu. Despite taking off on the wrong foot due to Siddhu's Casanova acts, both of them become close friends and eventually fall in love, with Siddhu changing his ways for her. However, Geetha's father Subramaniam (Nassar) rejects Siddhu's proposal to marry his daughter- citing Siddhu's parents' separation and Siddhu's own nonchalant attitude towards his parents' involvement in his love life as the reasons. Siddhu soon tasks it upon himself to unite his separated parents in order to win Geetha from her father.
The story is fresh and the approach is also fresh, though the screenplay could have been better written. The film effectively portrays what a child might go through in the event of parents' separation but also touches on the larger picture- the lives of any bidding couples, and how regular hardships often ruin relationships when people forget to hold to their love.
The film lacks pace and total coherence at certain points, but the cast more than made up for it. Siddharth is in his element again as the charming playboy, who, at the same time, is a young man feeling loneliness, while Tamanna is lovable as Geetha. Siddharth and Tamanna's screen chemistry oozes to great heights, with their cute acts turning the most trivial and ordinary of scenes into highly interesting ones. Prakash Raj and Ramya Krishnan proved themselves for the seasoned veterans that they are with effective performances, while Nassar was passable. Even though appearing in lesser scenes, Venu Madhav slightly overshadows the veteran Brahmanandam in the comedy department, playing Siddhu's good for nothing friend.
Shankar-Ehsaan-Loy make a stunning Tollywood debut with this film, as the film's music and background score is another fierce highlight of the film, with all the songs falling soothingly on the ears and fitting the situations perfectly.
Debutant director Kishore Kumar has done a above average, if not spectacular, job in his first film. Better polishing in the screenplay department could result in better films in the future.
Rating: 7.5/10
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